This could be one of the biggest Facebook algorithm updates for quite some time but don’t freak out!
Henry Silverman – (Operations Integrity Specialist at FB) announced today they will be clamping down on engagement bait type posts.
For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, they will begin demoting individual posts from people and Pages that use engagement bait.
Additionally, over the coming weeks, they will begin implementing stricter demotions for Pages that systematically and repeatedly use engagement bait to artificially gain reach in News Feed.
So not only will individual posts have restricted Reach your entire FB page reach for all posts could be penalised.
This is a big fricken deal and akin to a Google penalty for SEO so if you are constantly running competitions and requesting shares like etc to boost engagement you will need to change tactics.
The biggest takeaway here guys is if you have to ask for engagement your content probably isn’t good enough! Look how you can add value NOT scam the system!
So, the question we should be asking, and the advice we should be giving is… If those engagement tactics will be punished what is the next top Ethical strategy to increase engagement. Little things like responding to each comment, thanking people for liking, even engagement pods (a little on the grey area) where you support other business/people and their posts etc.