If you’re looking for ideas to spark some creativity start by looking at your competitors ads…
1. Look for companies that are successful to spark some creativity and insights.
If you can’t find many local examples, then cast your net wider and find popular companies in other big cities like New York, London, Sydney etc.
Let’s say you had a photography business. Do a search on Facebook for ‘photographer’ and look for the most relevant and related search terms that appear.
Then click on the category ‘pages’ to see if the page is getting engagement. Note down any posts that are getting engagement to build up a bank (or swipe file) of topics to post about.
Tip time: You can also search in the ‘video’ category to see which videos are popular. This is especially useful if you are an ecom business as video ads are the most effective way to advertise these products.
Now check to see if they are currently running any ads by scrolling down to the ‘Page Transparency’ section on the right hand side of the page (make sure you are on a page and not in a group to do this), click on the ‘See More’ link then see if they are currently running ads. If they are, click the ‘Go To Ad Library’ link.
This can be a goldmine as some companies could have spend hundreds of thousands to find out what works.
If the page is currently running ads, you will be able to study them.
2. Go to your competitors Facebook page and engage with their page, content and ads. This tells Facebook that you’re interested in this page so that you can start to see any new ads they may start running (if they are targeting people who engage with their page).
Read through the explanation to see if you can gain any insights about the type of targeting they are using for their ads.
We can see from the above information that I was targeted because I had subscribed to them in the past. They then uploaded this list of subscribers to Facebook to create a custom audience which is super powerful and everyone should be doing this. They are targeting people 21 years of age and older.
When you go through this exercise yourself, you will gain a lot of useful information.
Tip Time: Another tip is to try and find out where they are getting their traffic from. Go to www.similarweb.com and if they are getting a lot of traffic, you can scroll down page to see which channels they are getting their traffic from and this will show you how effective their advertising is and where they are investing their money. If you see they are getting most of their traffic from Facebook, then you know there’s a good chance their ads are working.
3. Find hot topics. How powerful would it be to see content that people actually like. We’ve got you covered. Go to www.buzzsumo.com and do a search for top content. This will give you a lot of great ideas for content topics, copywriting ideas, headline inspiration where you can sort to see which content got the most engagement.
These are some simple tips and techniques to help you do your market research and leverage a lot of the work others have already done.