Creative Content & Planning Workshop | Konnector - More Than Marketing

Content Creation & Planning Workshop
Clarify your brand story 
amplify your impact

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Marketing In 2019 Has Changed

We've been in the marketing and advertising game for close to 20 years and worked with thousands of companies, helping them reach their target audience and sell sell sell..

“Back in the day” it was well known that you needed 5-7 exposures to influence someone to choose to do business with you or buy your products and marketing was fairly simple.

You Now Need 3 - 4X More Marketing Exposures To Compete

In 2019 that number is more like 18-20 exposures before your audience takes action - the advertising landscape has changed dramatically in the last few years.

The rise of Facebook, LinkedIn and Instagram has lead to an entire new way of “selling through social” which ironically is by selling less in our messaging and giving more value and providing entertainment.

Features and benefits are no longer enough and not appropriate for social channels.

Authenticity, storytelling and values are all the buzz and there's so many possible channels to market on. So the next questions are about what to say, how to say it, and who to say it to...

It seems like an impossible task to even come up with the ideas for the content that we should be creating, and how to make that content work in this new digital environment.

The struggle is real and the reality is we need to look to the past…

No matter what channel you use, incorporating an element of Storytelling into your marketing works and opens up a world of content opportunities.

Understand & Develop Your Story

Humans have connected through storytelling for millennia and being able to succinctly tell your story in a way that takes your clients on a journey they resonate with makes a massive impact on how you then approach Social Media entirely.

This phase begins with an overview of the method of storytelling for business and digging into your customer persona's as well as the company values and challenges to set the foundation of the storytelling process.

Once we have the framework for the story you can then frame each piece of content much easier to be effective - INTENTIONAL Storytelling.

CONTENT NEEDS TO BE EDUTAINING

We hear people from the marketing world preaching about giving value, value, value...but value alone isn't going to get the 'cut through' that will get attention from your target market.

Content has to have a good mix of entertainment and value, or Edutainment.

The entertainment elements are derived from stories. Stories have been a big part of all cultures since the day we entered this world.

"Once upon a time..." 

These magical words set your mind on a journey...

As Gary Vee says, you don't want to be seen as the commercials in between programs...you want to be the program - the part that gets all the attention.

Attention and engagement will drive the success and growth of your business.

Who Is This For?

  • You don't want to be stuck on a content treadmill, producing mediocre content and wasting hundreds of hours in content production that falls into the digital abyss!
  • You are totally lost when it comes to developing ideas for engaging content.
  • You want to have a way to plan out and schedule content because you know you have to be consistent.

 The Workshop Agenda:


Why storytelling is more important now than ever to be heard and understood

ACTIVITY: Experience how humans are hardwired for story

Introduction to the And, But & Therefore (ABT) narrative framework to focus your story

ACTIVITY: Create and share individual ABTs and workshop them with your workshop members

ACTIVITY: Capture three moments/scenes that have shaped who you are today

Introduction to the Story Journey Methodology

ACTIVITY: Crafting individual stories using the Story Journey Methodology

ACTIVITY: Workshop individual stories with the gathering

BREAK & Lunch Provided - ("Eat My Lunch")

Afternoon Session

ACTIVITY: Content Creation Calendar

We then focus on the next 30 days of content and break the strategy into 3 Core areas.
1. Content Pillars - We establish the high-level content pillars for the business. These are based on the values of you and your company


2. Content Subjects - From each of the Content Pillars we develop the overarching content subjects


3. Content Topics - From each subject we establish content topics which are post specific and what you develop content for that can then be modified to be platform specific and syndicated to give you mass exposure

These are all then mapped into a month long calendar and is a process that can be replicated every month (in under an hour).

If you are ready to up your game around engaging with your target market and getting structure around your content creation process then this workshop is the one that you should not miss.

When: 8:30am - 4pm, Wednesday 29th May, 2019

Where: The Icehouse - Level 4 The Textile Centre,
 

117-125 St Georges Bay Rd, Parnell


Early Bird Price (Ends 22nd May): $247


Standard Price: $395



+ FREE Lunch + Snacks + Coffee


What's My Story?

When I was 16 I nearly died on the operating table after rupturing my spleen in a high school rugby match and bleeding for close to 2 hrs waiting for an ambulance

15yrs later I nearly lost my life again trying to rescue a woman caught in a house fire. I failed and ended up leaving the Police

marketing coach

Those two moments made me realise how much I valued life and gave me an unwavering desire to make a positive difference in others lives every single day.

I excelled in the corporate world but it crushed me and I kept burning out. Eventually I bought into SureFire Search & became Managing Partner

Working with larger businesses was great but I felt I could make a massive difference if I could help passionate small business owners

I began doing pro-bono work in 2017 & started asking them to share their fears, challenges, frustrations and needs in return

The overwhelming response was that of frustration, skepticism, and anger at being misled by digital marketers they had dealt with in the past

This coupled with a lack of clear direction on what they should be doing identified an opportunity to make a difference

Konnector was born from this frustration and I predominantly work with businesses and business owners to give them:
1. CLARITY
With so many options and budgets that will never stretch across all, we cut through the crap and help define what should be:
“Done For You” (by external resources)
“Done By You (What you are quite capable of doing Yourself)
“Done with You” - What You can also achieve with additional guidance and support

2. DIRECTION
Knowing What needs to be done is only half the battle. Knowing how to do it is a challenge most struggle with and we can walk beside you to show you how to do some of the technical stuff that agencies charge top dollar for

3. ACCOUNTABILITY
Knowing they are meeting with me and/or the team every two weeks means our clients start taking action faster and this leads to bigger, better, faster results


Cut, cut, cut...


Basically, I'm passionate and experienced when it comes to high performance thinking and how to be a 1%er.


I've gained insights and experience from being in the police force (managing your emotions in high stress situations), managing large sales team, his role as a managing partner of one of NZ's largest SEO companies, and from his successful track record of acquiring, building and selling businesses. 


We run SEO, Copywriting, Social Media workshops and do offsite workshops and training covering content strategies and LinkedIn.


I look forward to seeing you at the workshop.


Glenn Marvin

an independent opinion where it’s needed

Google Rating
5.0
Thank you for the awesome SEO fundamentals workshop today Glenn! It was so helpful! I knew I needed to update my website but felt a bit stuck. You've given me the clarity I needed in terms of structure and SEO. The workshop was practical and fun. Totally worth attending!read more
Dani Simpson
Dani Simpson
00:41 28 Jun 18
As a new business owner I have often felt stuck and overwhelmed with looking after all that was needed to have a strong online presence. What was once taking me ages searching through different avenues to determine ranking and feedback (whilst not fully understanding all of the language) has now been replaced with a very simple system - Konnector. Everything I want to know is in one place - easy to understand and immediately actionable. It has become an important part of my business tool kit. Added to this is the connections to ethical providers of services. It has changed my business considerably and got me to places I was struggling to on my own. 100% recommend.read more
Kiri Hider
Kiri Hider
07:15 05 Mar 18
I took part in Konnector's SEO Fundamentals Workshop, and the whole experience was great. Honest, no frills, practical advice that I am actioning myself to improve the web presence of the business.read more
Joe Roberts
Joe Roberts
02:26 25 Jun 18
Clare Friedlander
Clare Friedlander
23:44 28 Jun 18
I attended the SEO fundamentals workshop and found it really informative, hands on and valuable. I came away with easy, practical activities to implement immediately to improve our website SEO.read more
Linda Scott
Linda Scott
20:52 01 Jul 18
Glen and the Biz Story team put an excellent half day course together on Copywriting Pillar Page Strategy. Relevant, concise and easy to understand, I came away wiser and most importantly, enthused to implement the strategies on our own website immediately.Thanks Team :^)read more
Ron Mitchell
Ron Mitchell
20:41 18 Jul 18
I attended The SEO fundamentalists course which was great. I’m a complete novice but Glenn makes a sometimes overwhelming online world very easy to understand and I feel confident to implement the changes suggested.read more
Vikki McColl
Vikki McColl
00:11 25 Jul 18
SEO has always been a grey area for me. I'm a lot less intimidated after this workshop, but I know there is still a lot of learning to be done. I appreciate Glenn's forthright nature and feel he is trying hard to impart value to all of us who attended. I doubt that this will be my last workshop.read more
Rory Laubscher
Rory Laubscher
00:13 26 Jul 18
I attended a workshop facilitated by Glenn today - a fantastic experience. He was able to cut through the confusion surrounding some of the SEO fundamentals, allowing me the build better value in my website. Thanks Glenn, awesome morning!read more
Jason Aitkens
Jason Aitkens
04:19 21 Sep 18
I attended Glenn's SEO 1/2 day workshop in Queenstown, it was very useful and gave us great introductions into SEO. He tried his best to share all his secrets with us 🙂 thanks Glenn.read more
Elina Sandulescu
Elina Sandulescu
01:17 22 Sep 18
I attended Glenn's workshop today. He is an expert on Digital marketing and SEO. The content of the workshop was totally relevant to what I needed to get a better understanding of Digital marketing. Glenn presents in a very clear and easy to understand manner , and the workshop was really interesting. Definitely worthwhile attending.read more
Rod Marvin
Rod Marvin
03:41 22 Sep 18
Some seriously value here! Glenn knows his stuff! Highly Recommend!
Brent Norling
Brent Norling
04:44 04 Oct 18
E-commerce Success Event hosted by KonnectorNZ Team had a real-life Success! Great time at Icehouse with inspiring marketing minds: Amanda Sneddon from littleONES, Grant Johnson from Rocketspark, Todd Welling from Overdose Digital, Ash Parmar from Eightpm, and !sponsor! Sam Ter Haar from the Afterpay.What I liked the most during the event is the idea of democratized information - freely sharing and exchanging information among business community for growing together!read more
Elena Dyachenko
Elena Dyachenko
08:26 11 Oct 18
The 'Secrets To A Successful E-Commerce Business' seminar was pure gold with many take aways for me to consider or implement. Thank you Glenn and the team involved for this awesome opportunity to be educated, unskilled and inspired. Can't wait for the next one!read more
Diana Newcomb
Diana Newcomb
22:26 11 Oct 18
We had a great session with Glenn. Very informative and very well pitched in terms of taking out all the jargon, keeping it simple and giving a small number of key take-aways and "to-dos" that will make a significant impact on performance. Just have to get my A into G and get them done now!read more
Simon Green
Simon Green
22:20 14 Oct 18
Great resource! Fantastic decent people with some excellent knowledge.
I started working with Glenn on the Work For Whiskey program a while ago and the value was just mind blowing. I then attended on of his SEO courses to further my understanding of SEO which has transformed my business. Glenn knows his stuff and I can highly recommend Glenn and Konnector to anyone .read more
Dawie Otto
Dawie Otto
05:53 21 Oct 18
Glenn does a great job of explaining SEO in every day English. Really enjoyed the hands-on course. cheers!
Ben Watson
Ben Watson
03:39 29 Oct 18
Just attended the SEO Fundamentals workshop - gave me great clarify and an easy 'what to do next' to separate our website 'from the rest'. As Glenn says, imperfect action is better than none, or something like that. Great use of 4 hours of my time to keep improving our digital offering. Thanks Glenn.read more
Sally Roberts
Sally Roberts
23:10 27 Mar 19
Great learnings and practical activities at today's SEO workshop with Glenn. Myself, being an absolute amateur I felt well accommodated and gained a ton of useful knowledge. Won't be my last interaction with Konnector. Cheers team!read more
Jerome Tairua
Jerome Tairua
03:22 28 Mar 19
I got huge value out of this morning's session, Glenn did a great job of breaking down the essentials and getting us to apply the learnings - thoroughly recommended to anyone interested in building their SEO knowledge and capabilityread more
Pete Barnett
Pete Barnett
04:45 28 Mar 19
Recently started using the Konnector reporting platform for our business and we are very happy with the decision. First and foremost, we need to speak about customer service from Glenn. You are talking to a person not a machine. He is there to guide, advice and recommend. The tool itself is customized so we can keep track of the most important information first. Would 100% recommend.read more
Rania Kalogirou
Rania Kalogirou
03:45 13 May 19

What People Are Saying on Facebook

Facebook Rating
5.0
Great learnings and practical activities at today's SEO workshop with Glenn. Myself, being an absolute amateur I felt well accommodated and gained a ton of useful knowledge. Won't be my last interaction with Konnector. Cheers team!read more
Jerome Tairua
Jerome Tairua
2019-03-28T01:29:49+0000
Glenn's passion for connecting ethical kiwi businesses is second-to-none! We are really impressed by the level of committment the team at Konnector go to to do good in the industry, all driven by Glenn's no-bullshit approach! Keep up the great work!read more
Sarah Kavanagh
Sarah Kavanagh
2018-09-27T04:12:25+0000
Attending their Facebook marketing half day workshop and it was exceptionally applied and useful.
Kevin Biggar
Kevin Biggar
2018-08-08T02:11:35+0000
I gain a lot of valuable & actionable insights when attending the Konnector workshops. I love the way they are to the point and not full of waffle as I've experienced with other workshops in the past. The Konnector reporting platform is super handy with having most of our marketing platform results on display in one dashboard. In regards to Glenn, he's an absolute legend, always providing upfront honest recommendations and feedback. Thank you and I look forward to attending more workshops in the future.read more
Miro Sudžum
Miro Sudžum
2018-08-06T02:49:16+0000
Glen and the Biz Story team put an excellent half day course together on Copywriting Pillar Page Strategy. Relevant, concise and easy to understand, I came away wiser and most importantly, enthused to implement the strategies on our own website immediately.Thanks Team :^)read more
Ron Mitchell
Ron Mitchell
2018-07-18T20:47:57+0000
I attended the Pillar Copywriting Workshop and got some fantastic insights and practical strategies to improve the content on our website and help drive traffic adn improve our Google rankings. Working in recruitment at Gaulter Russell Numero our website is a key tool in increasing brand awareness and generating business, so this workshop was incredibly helpful!read more
Alisa Moore
Alisa Moore
2018-07-18T20:36:39+0000
10 / 10 ratting. Did a half day course, great communicator, great content, great practical takeaways, well worth the time, Thank you for your time Glenn.read more
Paul Wedding
Paul Wedding
2018-06-21T00:45:31+0000
Had a lot of fun discussing pillar content with like minded business owners in a bullshiz free zone where it wasn’t too serious. Learnt a lot and will be keen to learn more at future workshops run by Konnector.read more
Luke Kemeys
Luke Kemeys
2018-06-20T06:19:11+0000
Glenn and the Konnector team are awesome to work with. They will help you unlock the digital marketing mystery and get you in touch with the right people at the right time.read more
Richard Goodall
Richard Goodall
2018-05-04T01:02:41+0000
Dawie Otto
Dawie Otto
2018-04-18T04:23:38+0000
Great service for those looking to find a digital agency . Thanks to Glenn for konnecting us. Couldn't be happier
Simon Grigor
Simon Grigor
2018-03-13T04:22:42+0000
As a new business owner I have often felt stuck and overwhelmed with looking after all that was needed to have a strong online presence. What was once taking me ages searching through different avenues to determine ranking and feedback (whilst not fully understanding all of the language) has now been replaced with a very simple system - Konnector. Everything I want to know is in one place - easy to understand and immediately actionable. It has become an important part of my business tool kit. Added to this is the connections to ethical providers of services. It has changed my business considerably and got me to places I was struggling to on my own. 100% recommend.read more
Kiri Hider
Kiri Hider
2018-03-05T07:15:50+0000
Glenn's knowledge of SEO is fantastic. He is helping me transform the back end of my business website. He is teaching me to fish, rather than giving me a fish per say. This is great, as he's teaching me the skills to be self sufficient to up my google ranking. His communication is concise and clear. 5 stars!!!read more
Cara Gullick
Cara Gullick
2018-02-05T02:01:28+0000