How can you be sure you’re getting the most out of your digital marketing provider?
Say you’re a business owner looking for a digital marketing service. You find an agency, you set out some goals, they start working. But then the campaign starts slowing down, the communication breaks down, and you don’t see any results.
Why is that? Because there wasn’t a well thought-out plan in the first place.
As a business owner, you shouldn’t have to be an expert in digital strategy. But you should have someone that is. That’s where, as a Digital Marketing Consultancy our expert advisors come in.
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When it comes to digital campaigns and strategy, a lot of businesses follow the conventional route. They advertise in popular areas because that’s where their competitors are, or because the agency has done the hard sell on the benefits.
Often what’s lacking is an overarching marketing plan or strategy.
Agencies can make a lot of promises, but what you’ve got to remember is that behind every successful campaign has to be a strong, well-crafted plan.
The beauty of the Konnector Digital Marketing Consultancy System is we team you up with one of our leading independent advisors to develop a smart marketing strategy.
If needed, your advisor can continue to stay on board as a VCMO (virtual chief marketing officer) or VMM (virtual marketing manager) for one day every month to ensure your marketing strategy is executed and kept on track.
Check out the different advisor profiles below to see who's the best fit for you.
Justin Flitter is a strategic, technical marketer with a foundation in Customer Service. Over the last 10 years he’s worked with SaaS and Professional Services businesses on brand, proposition, lead generation, nurture and sales conversion programs.
In 2009 he founded Auckland Social Media Club and in 2017 he founded NewZealand.ai, aimed at informing, supporting and showcasing Kiwi businesses utilising Artificial Intelligence.
Justin has experience in Marketo, Hubspot, Salesforce, Social Marketing Channels, Web development strategy and production management and strategic planning with senior leadership teams.
Have you ever asked yourself..
"How can I get more customers?”
"How can I stop trading time for money and work less?"
"How can I sell more without being pushy or ’salesy' ?"
"How can I stand out in my market and rise above the noise?"
"How can I price my products profitably and entice people to buy them?"
"How do I translate my current business into this new online world?"
Well you’re in the right place.
James has single goal: Make your business better than before you met him.
James has helped professionals, services businesses, media companies, NGO’s and startups build growth systems to grow sales and increase revenue in 7 countries over 11 years. He has spent over $20 million on marketing and growing his own businesses and other peoples.
This experience has helped him build a few wildly popular products, two of which have grossed over a million dollars in sales.
After building several successful businesses in various niches James has refocused on what he love most:
Building high performing businesses
Performance is achieved by a great customer experience and amplifying those messages to an audience across every relevant channel.
It’s also achieved by freeing up the key person in the business to be the entrepreneur they were born to be.
To get out of the grind and leverage your skills and talents to not only get better results for you and your clients, but work less while making more.
He does this by focusing on three key pillars of your business:
How to position yourself as the default choice in your market so prospects automatically choose you
How to generate predictable inbound leads without cold calling, networking or ‘hope marketing’
How to avoid trading time for money so you can finally step away from the coal face.
In a fast moving, digital world James shows businesses how to translate their impact and talents from the old model into the new model and become the default choice in their market.
Glenn is the founder of Konnector and has an incredibly strong background in digital strategy as well as achieving and managing growth.
He has grown a business from scratch to a $5mill+ turnover in a little over 3yrs. Worked in both SMB and corporate environments and understands what is needed to get things done in both environments.
Glenn has held executive roles in sales, marketing and general management including most recently as Managing Partner of SureFire Search, one of NZ's leading Search Marketing Agencies in which he was nominated for Excellence in Leadership in the Westpac Business Awards in 2014.
Working with Glenn is a true partnership & you need to take responsibility and accountability of executing the strategy agreed.
There is no easy road to success but Glenn has both the connections, influence and experience to make your journey easier.
Augusta Grayson has over 15 years experience in the advertising industry and a wealth of experience that is quite unique in the NZ market.
With a background in media, Augusta has worked for some of NZ’s top Agencies and became one of the first agency strategists across both traditional and digital media as it became an increasing industry focus.
Augusta has worked on campaigns such as the launch of MyLotto & Pacific Blue (Virgin Airlines) which were some of NZ’s early eTail brands.
She has also worked on some exciting, award-winning technology campaigns such as the Powerade Challenge, Ecostore personalised Little Treasures magazines, 2degrees ‘Play The Bridge’ and the Unitec ‘Think.Do’ brand re-launch activity.
She has a passion for uncovering the human opportunity that lies at the heart of business and brand challenges, then finding the best possible touchpoints to nurture that opportunity.
Augusta’s approach to strategy is driven by her desire to understand all the ways people communicate and interact with one another. She has expertise in digital platforms and technology, as well as being connected with a wide range of people that can help your business grow.
Steven’s career began in London in book publishing where he launched multiple titles and authors and led the way in developing award winning websites. As his experience and passion for online grew Steven worked in various marketing roles and businesses heading up teams across Europe before moving to Microsoft European HQ to work on the newly launched XBox.
In 14 years at Microsoft Steven worked in multiple roles across Europe, Middle East and Africa and Asia Pacific before finally landing in New Zealand to head up the Xbox business locally. In 2016 Steven moved to Frucor as Marketing Manager for the Energy range and in 2017 started his own freelance consulting working across a range of clients and projects.
With a classical marketing background combined with the attitude of someone who has been at the coalface, Steven is a no nonsense marketer focused and driven by results. Having worked at small startups to large matrixed corporations Steven brings a unique perspective. His specialist areas of focus are strategy, planning and creating plans to deliver results in consumer focused businesses.
Adrian is a strategy and planning coach to entrepreneurs, CEOs and senior management teams in New Zealand. He is a natural facilitator enabling teams to adopt and embrace change, challenges and goals.
His aim is to stretch teams to think beyond their comfort zones, and to do this in a manner that results in teams embracing, celebrating and being motivated to achieve their objectives and goals.
He works with CEOs and their leadership teams to help them amplify their game plan and is focused on helping company leaders develop and implement a business framework to realize their company’s short to long term goals.
A certified Outthinkers Strategist and Gazelles International Coach, he is proficient in helping companies establish and implement strategies and execution plans using the principles taken from ‘Outthink the Competition’ and ‘Scaling Up’.
With access to the extensive resources provided by Outthinkers and Gazelles Inc, Adrian also brings unparalleled educational material, tools, resources, and intellectual property developed Past over decades of research to help develop a personalized blueprint for success.
Aside from his consulting work, Adrian is the CEO of IABNZ and holds a seat on the Advertising Standards Authority Board.
Tired of seeing small-medium businesses getting taken for a ride by the so called ‘experts’ Mike and his brother in-law set about providing modern solutions to helping NZ businesses gain new leads online.
Mike was awarded NZ Sponsorship Professional of the Year 2017 and combines his knowledge of online marketing with his background in marketing communications to deliver powerful solutions which deliver results!
Book in for a no-obligation 45-min strategy session to see which Advisor would be a good fit for your business.
Let’s match you with the right digital marketing advisor