No business wants to be on the second page of search engine results. One reason for rankings not improving is because your links may be set as Nofollow.
Let’s say you are running a strategy to improve your Google search ranking. One of the most effective ways to improve ranking is to build quality backlinks to your site. Backlinks are simply other sites linking to yours.
However, even if you have built up a lot of backlinks to your website through social
A Dofollow link is a normal backlink that links from other websites to your site. Those links tell
The Nofollow link was created by Google’s webspam team to combat spammers using blog comments to insert links known as ‘Spam in Blogs’.
As the number of blog’s increased the problem led to spammers leaving a link back to their site in the comment.
For a time it worked incredibly well for spammers’ sites, but
Inbound links from these sources tend to be Nofollow:
The answer is yes.
You already know how important social media is to your online success, the more you are active on social media the more links you can build back to your website.
If you have a backlink from a popular press release, it can bring you a ton of awareness
When your brand is stronger, your website gets more traffic, your blog is seen more by people, your social media has more followers and all these attributes benefit your SEO.
Also, those people who found you
In short, while Nofollow links do not directly help your page rank higher in search engine results, they do help spread your brand all over the web. More people will find you and you can generate more backlinks from those Nofollow links.
So my advice is to keep yourself active on social media by giving out more helpful content on social platforms and do not worry too much if the link is Dofollow or Nofollow.
Vanessa is a Digital Marketing Enthusiast. She loves all things about Digital and has a passion to help business growth with Digital Marketing. Vanessa is working at Konnector as a Digital Intern and building up her knowledge on SEO, SEM, Social Marketing, Content Marketing, Email Marketing and Automation.