No business wants to be on the second page of search engine results. One reason for rankings not improving is because your links may be set as Nofollow.
Let’s say you are running a strategy to improve your Google search ranking. One of the most effective ways to improve ranking is to build quality backlinks to your site. Backlinks are simply other sites linking to yours.
However, even if you have built up a lot of backlinks to your website through social
What is a Dofollow Link?
A Dofollow link is a normal backlink that links from other websites to your site. Those links tell
What is a Nofollow Link?
=“sponsored” tag for paid links, e.g. rel advertisement, banner ads. rel=” ugc” tag for user-generated content, e.g. comments, forum posts.
nofollow” for non-trusted links or values don’t apply.
Why is there a Nofollow link?
The Nofollow link was created by Google’s webspam team to combat spammers using blog comments to insert links known as ‘Spam in Blogs’.
As the number of blog’s increased the problem led to spammers leaving a link back to their site in the comment.
For a time it worked incredibly well for spammers’ sites, but
Where do you get Nofollow links?
Inbound links from these sources tend to be Nofollow:
- Paid links (banner ads, advertisements, sponsored links)
- Links in forum posts or other forms of user-generated content (Quora,
Youtube, Wikipedia, Reddit, Medium)
- Blog comments
- Links from social media (e.g.
linksfrom Facebook back to your site)
inpress releases, news sites...
links benefit your business in some way?
The answer is yes.
Nofollowlinks can bring you TRAFFIC.
You already know how important social media is to your online success, the more you are active on social media the more links you can build back to your website.
Nofollowlinks can build brand awareness and benefit your SEO.
If you have a backlink from a popular press release, it can bring you a ton of awareness
When your brand is stronger, your website gets more traffic, your blog is seen more by people, your social media has more followers and all these attributes benefit your SEO.
Also, those people who found you
In short, while Nofollow links do not directly help your page rank higher in search engine results, they do help spread your brand all over the web. More people will find you and you can generate more backlinks from those Nofollow links.
So my advice is to keep yourself active on social media by giving out more helpful content on social platforms and do not worry too much if the link is Dofollow or Nofollow.