Make Your Website FAST

Last updated on June 10, 2020

PageSpeed is important. Probably the most important “technical” factor on your website. As a business owner, (and general internet user) you should be well aware of the need to ensure your website loads as quickly as possible.

Here’s why:
  1. If your website is slow loading Google will penalise your ranking position in their search results.
  2. Your website users and potential conversions will abandon your website in favour of a faster loading website.

*Around half of all visitors will leave a mobile site if the pages don’t load within 3 seconds.

Slow page load speed costs money.

Amazon found that its revenue increased by 1% for every 100ms decrease in load time…

So here is the easiest tool way to see how fast your website loads, and to see an audit of the opportunities you could be taking to make your website load time speedier.

PageSpeed Insights  – Google’s very own tool. Gives mobile and desktop recommendations.

Pop in your business website address, and voila you’re given a PageSpeed “score” between 1-100.

You will likely have a different speed score for your desktop site and your mobile site. Both are important. 

Whatever “score” you receive. There are likely opportunities to improve your website speed.

What Does It All Mean?

First Contentful Paint marks the time at which the first text or image is displayed to a user.

First Meaningful Paint is when meaningful content actually appears to the user.

Overall, this type of page loading is optimized or a progressive rendering of the page.

Alternatively, a web page that stays blank for longer but then loads all at once is a non-optimised rendering of the page. Users don’t see any changes on the screen and click away….

Opportunities and Diagnostics

The PageSpeed Insights tool will now tell you all the biggest factors on your website which are making it load slower.

The ones we think you can take care of straight away are…


Images Image sizes, make a significant difference to your site speed. The larger your content/images, the slower the site.

This is our favourite tool (use the free web interface version) to optimize your images and accelerate your website.

Defer Unused CSS/JS – There are a number of WP Plugins that will minify and compress CSS/JS for you. We frequently see speed issues solved by removing unused code from website templates. Something we see often with WordPress websites is duplicate pieces of javascript loading universally when you really only need it on one page.

Our top 2 picks…

  • W3 Total Cache: Offers a range of performance tools – one allowing you to minify files. This plugin is user friendly and very popular on WP.
  • BWP Minify: Allows you to combine and minify your CSS and JS files to improve page load time. BWP Minify is very customizable and easy to use.

Page CachingThis allows site visitors to access a page more quickly, as HTML docs & images don’t need to be called every time there is a request.

The tool we recommend is W3 Total Cache will improve your server performance & cache every aspect of your site. *WP Plugin.

To Summarise 

Look the recommendations made to you by PageSpeed Insights tool are likely different & we admit optimizing for page speed can feel like a helluva undertaking. Honestly, there is an overwhelming number of minuscule things you can adjust to try and make your speed minimally faster.


We strongly believe that making a few minor changes to be better than your competitors will get you 90% of the way there.

If you want some help with making those changes, get in touch with the Konnector team now.


About the Author

Glenn is the founder of Konnector and has an incredibly strong background in digital strategy as well as achieving and managing growth.He has grown a business from scratch to a $5mill+ turnover in a little over 3yrs. Worked in both SMB and corporate environments and understands what is needed to get things done in both environments.

Glenn Marvin