The cat’s out of the bag! There is, in fact, a secret formula for writing headlines people want to click on.
Humans have been learning how to write captivating headlines since 1447 when Johan Gutenberg invented the printing press. Since then print media has evolved and been somewhat enveloped by digital media. But one thing that hasn’t changed is the pursuit of crafting an intriguing headline.
In 2006 (more than 500 years later) the term “clickbait” was coined by Jay Geiger. Clickbait is a combination of the words click, referring to the click of the computer mouse, and bait, referring to something that lures the user.
So, from print through till digital the importance of headlines has remained intact. And now we have an easy solution to finding a click-worthy title.
As it turns out, people respond to particular headline structures more than others.
Analysis of the most popular headlines has shown frequent use of the same structures and elements.
This is great because you can then format these few formulae’s into templates. And use these to create a headline for any occasion (without mulling it over for hours).
Here are 8 awesome headline fill-in-the-blanks (from ThriveThemes) that you can use:
Make sure you have a clear grasp on your topic and the outcome the reader should get from your article. And then simply fill in the blanks!
These foolproof templates will help you craft captivating headlines in less than 5 mins!
If you want further information we suggest checking out the awesome headline course by Thrive Themes.