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The Power Of YouTube Ads

Last updated on October 22, 2019

Facebook, Instagram, Taboola – they are getting all the love these days, while some smart businesses are starting, growing, and blowing up their businesses using Youtube!

You can start small and scale big on Youtube, and it’s about leveraging those small wins to get things moving.

Like any platform, things continually change, so I want to share with you what’s working right now.

The internet is becoming more like cable TV and big businesses who are spending big budgets on traditional media are noticing that the same market is on Youtube, and they can advertise to them using smarter strategies, gather more meaningful metrics from tracking, and for a fraction of the cost!

That means there’s still time to take advantage of this window of opportunity, but the door is slowly closing.

Youtube ads are created and managed within the Google Ads platform.

You simple set up a new campaign then you will have to choose a goal. I suggest just choosing ‘Brand Awareness and Reach’ to see the options that you have available specifically when running video ads.

Then you select Video as the campaign type…

Note: If you If you selected Sales as your initial goal, then Video as the campaign type, you will notice you get different options in the next step.

Now you will be presented with the Campaign Subtypes…

Skippable in-stream ad: this is the most popular and you only get charged if someone watches 30 seconds of your video. If they skip before 30 seconds, you do not get charged.

Bumper ad: This is a 6 second or less video, and they can not be skipped.

Non-skippable in-stream ad: These videos can be a maximum of 15 seconds.

Outstream ad: These are designed to show only on tablets and mobile devices.

Ad-Sequence: This requires a bit more creative and planning as you can tell a story across multiple videos.

The main point with any advertising comes down to testing. The first 5 – 10 seconds is the most critical part of the video. So the most critical testing should be done within the first 5 – 10 seconds to give you the best results. This could be testing the opening statement text etc rather than spending time editing videos.

Video Design Psychology

Change the angle of the shot every 8 seconds to keep people engaged unless the audience knows you and seen your before. It’s very difficult to get a talking head video using one angle to work effectively in front of a cold audience.

People want to be entertained and educated.

If you want some help with making those changes, get in touch with the Konnector team now.

 

About the Author

Clint has over 15 years of digital experience. He's passionate about digital marketing and on a continual quest, searching for the best tactics and strategies, to help businesses find clarity and direction to grow their businesses.

Clint Gray