Have you ever heard of the 4 Hour Work Week?
This was a masterful promotional campaign that was created to launch the 4 Hour Work Week book back in 2007. The complete title is 'The 4-Hour Work Week: Escape The 9 - 5 - Live Anywhere And Join The New Rich' by Time Ferris, if you want to check it out.
I remember it vividly, I desperately needed to get my hands on this book as it held the answer to living the Utopian dream. I thought that the LTD part of a company stood for 'living the dream' yet the reality was very different...
Have you ever read something that felt like it literally grabbed you by the collar and shook your very core? Like a slap across the face, a wake up call, to open your eyes to a new way about how to create the ultimate business, while enjoying the fruits of your labour with an amazing lifestyle.
At a core level, this book was full of insights and tips about how to outsource your business.
Tim could have used a title like, "How To Outsource To Live A Better Life" but my guess is that this would not have reached the marketing 'hall of fame' level of success that it did achieve.
I don't want to get into all the details about what the book was about. You can read it or find some good summaries online.
The message I want to get across today is about success...
Is it all about the money? Is it about lifestyle? Is it about recognition? Is it about power? Is it about family and relationships? Is it about freedom? Is it about health?
What does success REALLY mean for you?
Do you have a clear vision of what you are creating?
Now, what is the price you are willing to pay to achieve that vision?
Time is the most precious thing we have yet many of us squander this away.
I'm guilty of this - I could always be making a much better use of my time, money and energy.
We know we should be doing certain things, yet we spend our time elsewhere.
If we looked closer, we could describe these actions as self sabotage.
We are our own worst enemies. We are the biggest blocks to our success.
We might try to put blame on something else, placing ourselves in total denial.
This is a great quote that comes to mind...
When you accept this, you will gain so much power and insight.
I have been through some rough patches in life recently, and I overacted.
When I reflect back on it, I recall the above quote. 90% of life is about how I react to it.
'Stuff' is always going to happen. A lot of this 'stuff' is out of our control.
What we need is perspective and tools about how to deal with this 'stuff'.
Asking others for feedback or input about your situation can do wonders.
So often we keep things to ourselves. We see things based on our limited perspectives, thoughts and beliefs, which were created at a young age.
Naturally, when you ask someone for another perspective, you often get very different ideas and insights formed from another set of thoughts and beliefs.
When clients come to us, they have their own ideas and it's our role to provide a different perspective. Many of these ideas are formed from 'false' beliefs as they were formed based on a limited number of inputs.
If someone says with 100% conviction that Facebook ads don't work for their business, 99% of the time, this will be a false belief as they did not set up their campaign correctly and it would never work.
We can give our perspective based on our expertise and insights from working with so many different businesses, and we have to give them a new set of beliefs.
Tying this all back, when you are super clear about what you want, why you want it, then you can start looking at the 'how' to achieve it.
As a business owner or entrepreneur, you have so many hats to wear and you will never have the time to become a master of every aspect.
You have to really think about the 'highest and best use of your time'.
If you had to run some Facebook ads to grow your business you are faced with a number of decisions.
Do you want to learn it yourself? This takes a lot of time and you truly have to dedicate yourself to the inner workings of Facebook as the platform is always changing. Yet they are very valuable skills to learn.
Do you have a resource you can use to run your ads? How much are you willing to invest into a third party to do this for you? Are you committed to a minimum monthly ad spend of +$1,200 and spend management fees on top?
Are you prepared to spend money on testing? Or do you have a team member who is skilled or has the desire to learn learn the necessarily skills? How would you train them? Are you willing to invest into their training?
How would you create content to use for your ads? Will you produce and edit it yourself? If you don't have the skills who else could do it? Would you know how outline exactly what content is needed for each stage of the funnel?
There are a lot of questions that need to be addressed as every business needs to know how to advertise effectively unless they are 100% reliant on referrals (which could be create a lot of risk if they ever disappeared).
I picked Facebook ads as one simple example.
Now you could think off the top of your head all the other areas and 'hats' you 'have' to wear, from HR, product sourcing, customer followups. sales. customer complaints, accounting, building maintenance, vehicles, tech issues, writing, proposals...and the list goes on. Yet one area, Facebook ads, could take up a lot of someone's time alone.
What do you really want to achieve?
Why do you want to achieve this?
What time frame do you want to achieve this in?
What resources will you need?What things do you need to lazer focus on?
What things do you have to stop doing to free up time, money, energy?
When you have clarity you can then pick up a copy of the 4 Hour Work Week to get a powerful perspective about how to create more by doing less!
Clint has over 15 years of digital experience. He's passionate about digital marketing and on a continual quest, searching for the best tactics and strategies, to help businesses find clarity and direction to grow their businesses.