We are client advocates who act on behalf of our clients to help select marketing partners and providers.
Konnector was born out of frustration.
Frustration over how businesses were getting let down by bad agencies and marketers. Ones that would overpromise and underdeliver. Meanwhile the good guys - the agencies and marketers who were skilled, honest and ethical - were being dragged down by the bad ones and missing out on work. Businesses started to mistrust agencies and become sceptical about the whole industry.
We figured enough is enough. Let’s shake things up.
So we decided to take up a new role in the industry. To become an independent voice in the market that businesses could turn to for advice. One that was connected to industry professionals and agencies that were at the top of their game and a good fit for their business size, industry and culture.
We decided that if you want to bridge the gap between businesses and agencies, you need someone in between who will champion both sides. A voice that will advocate for a business, and one that will back up talented and reputable agencies. That’s what Konnector is. An independent voice that connects great businesses with great agencies.
Here’s how we’re doing it...
What Metrics Do You Measure?
Get Our Free Digital KPI Calculator
We’re sick of businesses getting messed around by cowboy agencies while the good guys get dragged down. We know there are great agencies out there. And there are businesses that want to work with them. What they need is someone to connect them. To find the right fit.
That’s what our free marketing matchmaking service is all about.
Running a business is tough, when it comes to understanding your marketing it can be even worse.
How many different platforms do you need to log into to get a decent understanding of your digital marketing performance? (Hint most need to log into over 10)
How many different reports do you get about your different activity?
How much easier would if be if you had a consolidated reporting platform that integrated all your reporting
How can you know you’re getting the most out of your marketing provider? The digital marketing landscape can be daunting if you don’t know much about it. And if your agency isn’t helping you to understand, it might be time for someone to step in.
A Konnector Advisory Partner acts an industry expert and virtual CMO that can review, strategise and educate so you can make sure your digital campaign is backed by a killer strategy.